Audi Profile
Audi is an international developer and manufacturer of high-quality cars, driven by the motto, "Vorsprung durch Technik" ("Advancement through Technology"). Technological progress, safety, design and premium quality are today, as for the past hundred years, the guiding principles at Audi.
Sales
Sales of Audi cars worldwide are exceeding all projections. In July 2001, at the Audi annual General Meeting in Ingolstadt, Germany, the best first-half result for vehicle sales and sales revenues in company history, was announced. Sales revenues in the first six months rose by 14.5 percent instead of the estimated 13.7 percent to around DM 22.350 billion. Audi sales were up on the previous year by 6.9 percent instead of the originally estimated 6.2 percent, which is equivalent to more than 368,800 vehicles.
Germany
In the German market, Audi increased its share to 7.2 percent compared with 6.8 percent in the previous year. Audi sales in Europe (excluding Germany) were 5.9 percent up on the previous year instead of the estimated 5.2 percent - equivalent to 157,000 vehicles. In the US, instead of the estimated 3.5 percent, the company boosted sales by 7.3 percent to 43,300 vehicles. One of the most successful markets in the rest of the world is China, with sales of around 15,000 vehicles, up a whopping 79 percent on the previous year.
Saudi Arabia
In Saudi Arabia, through Samaco Automotive, Audi sales in the year 2000 have increased phenomenally. Sales performance for the first six months of 2001 is well past the halfway mark of the previous year.
Audi is a manufacturer of exquisite cars – attractive, sophisticated and technically perfect. Our success stems from creativity, commitment and enthusiasm. The wishes and emotions of our customers are the guiding principle behind our approach. We strive to lead the way with our innovations, and to set new standards which substantiate our brand claim of "Vorsprung durch Technik".
Standards
Standards
The cars, standard specifications and technical data stated here refer to the model range offered for sale in Saudi Arabia, based on information available on closing for uplink to the web. Subject to amendment.
 
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