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Some of our products, including the
A4 Cabriolet, have set design trends. Our passionate
design, founded on technical expertise and the ability
to think laterally, is the starting point for innovative
products. Integral design concepts and expressive
accents typify Audi’s character. Every feature
of a form and every detail has its purpose. For
this reason, nothing can be altered without spoiling
the overall impression. |
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Design at Audi |
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Alongside architecture, automotive
design is perhaps one of the most complex creative
tasks of our time. For this reason, exterior and
interior designers, engineers and modellers work
hand in hand at Audi design to live up to this challenge.
Only in this way is it possible to ensure that the
Audi philosophy will also be a part of future models.
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Rosemeyer design study
This study from the year 2000 reflects the experience
acquired in around a hundred years of Audi motor
sport. |
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AVUS design study
Aggressive and powerful: the Audi AVUS at the 1991 Tokyo
Motor Show. |
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